Nokia's main competition is iPhone, Blackberry and Samsung (who are about to start their own social network).. there has already been some rivalry amongst their advertising, take a look at the link below...
http://www.youtube.com/watch?v=c1qurHPAeDA
Although it may seem that Nokia is falling to the bottom of the top, it is noted that they are still South Africa's most loved cellphone brand and this sentimental value is what may be used to their advantage
watch this videohttp://www.youtube.com/watch?v=2RWhOKb6HzE
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