Brief 2

The next brief we've been given is to conceptualise and produce 3 radio adds in different South African languages... This is no easy feat, and completely new to us first year copywriters, however, upon doing some research i was able to choose the brand Nokia... This was under observation of my grandmother once again whose ability to use cellphones and technology is the same as an elephants skills and tight rope balancing(not the ones from the circus).  After writing a how to guide, explaining to her and yelling to her on the phone "HOLD THE SPEAKER BY YOUR MOUTH, PRESS THE GREEN BUTTON" amongst endless communication failures, i found that Nokia would be the best phone for her and for the general middle class person in society. It is apparent amongst my peers that Nokia's are so strong they could figuratively survive a nuclear explosion... Apparently the only way these phones may be put to death is through the washing machine. Also nokia was my first phone along with many others my age who are all familiar with the name "3310"... The brand brings back a nostalgia and acted as an introduction to the world of modern technology.. Currently in South Africa the trend in mobile phones amongst the youth is Blackberry and iPhones and unfortunately nokia has fallen to the bottom of the top most popular cellphone brands..

I feel that instead of trying to change this, they should embrace it and begin a campaign about how Nokia is for the people, bringing back the nostalgia of your very first cellphone. There is the idea of personifying the brand as your friend...