Letter writing

We all receive mail in the post whether you're young or old however the joy of receiving mail has been eliminated by the sight of a spam and bill filled post box with no glimmer of joy save for some money saving coupons and birthday cards from distant relatives. Writing a letter to some one shows that you care about them and that you have sat down and taken the time to think about the things you would like to say to a person because they matter that much to you. In a world where technology is advancing and we crave instant gratification, traditional letter writing has become a thing of the past. Famous scientists and poets and writers used this form of mail as well as kings and queens, so we can definitely do it. We are literate and capable and the excitement and sentiment of receiving a letter from a secret admirer or a long lost friend is definitely a nostalgic, sentimental and more emotional experience. We attach important memories to these pieces of paper with words on them, they are tangible and saveable and unlike an email, something we may save for a rainy day. It is in this way that I would like to begin an initiative which encourages the writing of letters, I am yet to find a brand to jump on board.

ADDICTION

The NGO I have chosen is SANCA which raises awareness against the dangers of drugs and alcohol abuse as well as helps those who suffer from addiction. This is an issue close to my heart as i have a few friends and family members who suffer from this disease. I find that there is very little sympathy towards people who suffer from addiction due to the social stigma created as well as a lack of understanding of their problem. Often a drug problem is an escape from another problem that the addict wishes to escape from. Often reality is just too much for them and drugs are the only happiness that they can create. Also addiction is something that we are all susceptible to, some are just stronger willed or more fortunate than others. Often we do not know or understand the suffering that leads to an addiction and as humans we become easily reliant on substances or actions for our own joy. In this way i would like to raise awareness of the plight of addicts and through understanding it is my hope that people will be more willing to donate and sponsor addicts.

Ambient

The next brief we were given to complete requires the creation of 2 ambient ads and two alternative contact adverts. The advice we were given was to take on one NGO and one small cause that we feel is worthy of our attention.

The difficulty here is that the spectrum of NPOs and brands are endless and the choice is a difficult one to make.