Tuesday, 14 August 2012
Nokia forever
It has come to my attention that Nokia is the only cellphone brand to have a distinct and iconic ringtone that is recognised by millions around the world regardless of their race, creed, age or culture. This emanates the fact that Nokia does not discriminate and is accessible to all. Their phones range from very expensive to very cheap but always remain at a more reasonable price than its competitors. By making their brand and handsets available to all classes and strata, they are able to reach a wider target audience and by doing so sets the brand in good context with the rest of the world. Unlike Blackberry and iPhone who only cater for the more wealthy audience, Nokia has occupied the market niche of the majority of the world who are all feeling the effects of the recession and thus seek a good reliable, long lasting cellphones with high quality features at lower prices, Nokia provides this and that is how they are able to keep their current strong stance in the market despite the increases in popularity of the competitors. I would like to enhance the bond that people have formed with Nokia and increase the familiarity of the most loved brand so that perhaps Nokia may become a new trend. It was one of my very first phones and truth be told they really do not break easily!
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